Services

Social Media Strategy

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What are my reasons for using social media?

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Who am I trying to reach?

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What do I want them to do?

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How often should I post?

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What should I post?

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How will I know if it's working?

If you don’t know the answers to these questions then it’s likely you don’t have a solid social media strategy and plan yet.

A social media strategy is vital to make sure you are getting the most out of your activities and working towards achieving your marketing goals.

I can work with you to create a strategy and plan that you can use yourself, or that we can implement together.

Whichever option you choose, it’s important to note:

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A strategy without a plan is just a strategy.

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A plan without action is just a plan.

You need a realistic, workable and fluid strategy and plan that guides you to action.

That’s why I won’t be sending you a pdf that you file away and never use.

I will create your strategy using collaborative tools like Google Drive and Trello to ensure that it can evolve along with your business and you can easily plan your next steps.

What’s Included

After conducting a thorough audit of your current social media presence and analysing your competitors, I will create a unique social media strategy that is consistent with your marketing goals along with a plan of action to help you get started with implementation. This will include:

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Social media audit with recommendations
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Competitor analysis
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Strategy overview
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Goals and objectives
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Target audience profiling
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Key messages
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Tone of voice
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Content categories
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5-10 curated content sources
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Hashtag suggestions
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Personalised Trello board
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Shared Google Drive folder
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Content calendar with national days
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Plan of action
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Full editing access

“Bethany has helped me organise my social media strategy, boost my ranking on LinkedIn and grow my followers on Twitter. She’s methodical, very customer focussed and a gorgeous personality to work with. Highly recommended!”

Natalie Wilkins, Thriving Talent

Pricing

This service costs £750 and can be split into two payments of £375.

The first instalment will be due before work begins and the final payment will be due upon completion.

How it Works

Complete the form at the bottom of this page and a questionnaire will be sent for you to complete.
It’s important that you are detailed in your answers.

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Next I will contact you to arrange a kick-off meeting on Zoom. During our call, I will ask about your business and marketing goals, and you will have the opportunity to share your specific challenges and ask questions.
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I will require access to your social media accounts, and you will receive instructions on how to do this securely.
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Next, the hard work begins. I will take all the information you have supplied and combine it with my own research and expertise to craft a bespoke social media strategy and plan.
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Once this process is complete you will be given full editing access and invited to a 60-minute Zoom call, during which I will walk you through the strategy and answer your questions.

Ready to get started?

Complete your details…