Do less marketing. Do it better.
MARKETING THAT’S WORTH THE SQUEEZE.
Strategy & Planning
Strategy before tactics, always. Audits, content strategy, planning and the foundations that make everything else work.
Content & Campaigns
Social media, email, copywriting… content that has a job to do and knows where it fits, created by someone who understands the strategy behind it.
SOCIAL MEDIA Advertising
Paid social advertising on Meta and LinkedIn. Every campaign starts with a strategy, and every penny of your budget is treated like it matters.
Read about my latest work for the Edenbridge & Oxted Agricultural Show
Got a marketing problem holding you back?
If there’s one thing in your marketing that keeps nagging at you, book a Power Hour and we’ll get to the bottom of it together.
You’ll fill in a short prep sheet beforehand, spend sixty minutes with me on the problem, and get a recording and written report afterwards so you can move forward. It’s £150 all in, with no ongoing commitment.
Do less, sell more: the case for subtraction in marketing
When marketing underperforms, our instinct is to add more. The research says take away instead.
The LinkedIn Company Pages Stat That Sounded Too Good to Be True (So I Tested It)
Here’s what happened when I tested a headline stat from Metricool’s LinkedIn study against six months of client Company Page data…
How the Under-16 Social Media Ban Will Affect Your Marketing
Finding Your Marketing Community As An Introvert
How to Turn Your Team into a Content Engine
What The LinkedIn Experts Are All Saying In 2026
Why Should People Follow You?
If your content calendar is full but your audience isn’t growing, could it be that you’ve forgotten the reason people follow in the first place?
How To Do Marketing When Things Are Quiet
Protecting Children from Harmful Advertising: A Marketer, Creator, and Mum’s Perspective
How To Prepare The Company’s Social Media Accounts For The Christmas Break
hello, new friend
I’m Beth Carter, the freelancer behind Lemon Squeezy Marketing, and I help brilliant brands get the attention they deserve.
I’ve been working in this space since 2013, partnering with marketing managers and business owners across a range of sectors, including public sector, health, events, technology, consultancy and international consumer brands.
My approach is strategy-led and creativity-first. Every project starts with the right questions, and I work alongside you as a hands-on partner who thinks strategically, pushes back when something could be better, and treats your budget like it matters.
When you choose Lemon Squeezy, you get me. A straight-talking creativity advocate who prioritises impact over ego and will always push for the better idea.