Strategic marketing support for brilliant brands. In other words…
MARKETING THAT DOESN’T SUCK.
Strategy & Planning
Strategy before tactics, always. Audits, content strategy, planning and the foundations that make everything else work.
Content & Campaigns
Social media, email, copywriting… content that has a job to do and knows where it fits, created by someone who understands the strategy behind it.
SOCIAL MEDIA Advertising
Paid social advertising on Meta and LinkedIn. Every campaign starts with a strategy, and every penny of your budget is treated like it matters.
Read about my latest work for Maria Galland Paris
What The LinkedIn Experts Are All Saying In 2026
Why Should People Follow You?
If your content calendar is full but your audience isn’t growing, could it be that you’ve forgotten the reason people follow in the first place?
How To Do Marketing When Things Are Quiet
Protecting Children from Harmful Advertising: A Marketer, Creator, and Mum’s Perspective
How To Prepare The Company’s Social Media Accounts For The Christmas Break
Sleigh Your Christmas Captions With These Festive Wordplay Ideas
Discover creative festive wordplay ideas to make your Christmas captions shine and boost your social media engagement this holiday season
Easy Peasy Lemon Squeezy: Rad-ventures Podcast Episode 9
Beth Carter, founder of Lemon Squeezy Marketing, shares her experience of being interviewed for the Rad-Ventures podcast hosted by Richard from Radmin Assist.
Elevate Your Brand’s Core Values On LinkedIn With Commitments For Company Pages
‘Commitments for Company Pages’ on LinkedIn allows companies to communicate their core values and substantiate them with tangible evidence.
LinkedIn Documents Get Three Times More Clicks
If you manage a LinkedIn Company Page, you definitely need to be using native documents as part of your content strategy.
A 3-Step Guide To Speedy Content Creation
hello, new friend
I’m Beth Carter, the freelancer behind Lemon Squeezy Marketing, and I help brilliant brands get the attention they deserve.
I’ve been working in this space since 2013, partnering with marketing managers and business owners across a range of sectors, including public sector, health, events, technology, consultancy and international consumer brands.
My approach is strategy-led and creativity-first. Every project starts with the right questions, and I work alongside you as a hands-on partner who thinks strategically, pushes back when something could be better, and treats your budget like it matters.
When you choose Lemon Squeezy, you get me. A straight-talking creativity advocate who prioritises impact over ego and will always push for the better idea.