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Why You Should Train Your Employees On Social Media

Increasingly, businesses are expected to grant their entire teams access to their social media channels and this is considered best practice. However too many businesses are resisting this inevitable and necessary shift in communications.

People buy from people. Your employees give your brand its ‘why’. You need to empower and enable your employees at all levels with the tools and training to build long lasting relationships for your business.

Your people form the human face of your brand and can become your most valuable brand ambassadors. They can take your business beyond profitability and business outcomes into the realm of meaningful, fulfilling and emotional outcomes.

“Social employees are the window into a brand’s soul.” – Ceryl & Mark Burgess, The Social Employee

Activating your employees online as social representatives for your business can also unlock hidden talents and make your team members feel valued and respected. If you put faith in your employees they will often want to prove themselves worthy of it.

To be successful in social media and content marketing, it should not be an afterthought. In a content culture it is at the core of everything you do from marketing to sales to customer services. Ideally you should aim to foster a collaborative company culture that supports the goal of creating regular engaging content.

It is possible to build internal systems that leverage expert talent and create content that fulfils your vision. You can create an organisational culture that enables your employees to not simply succeed, but thrive.

But first – is your team working together to achieve the same company goals?

“Employee branding means getting your employees to know what the brand stands for and cares about. One test is to pose these two questions to a sample of employees: (1) What does your brand stand for? And (2) Do you care? If the answers are not forthcoming, you have little chance of brand building, creating on-brand programs and avoiding inconsistencies in customer touch points.” – David Aaker, professor emeritus at UC Berkeley

If your teams understand your online goals, how you are using social media and the type of content needed they will feel more empowered to contribute, participate and offer ideas.

Bethany Carter,  December 16, 2014

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