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Social Media Management

Social media is well and truly here to stay.

Social media is important to your customers and social networks have become an integral part of their daily lives. What’s more, your customers expect to be able to find your business within their preferred social networks as standard. Being social is no longer just a good idea, it’s the reality of the modern business.

Don’t be disheartened though, this is great news! Social media encourages best practice marketing because it opens up two-way communication and allows businesses and customers alike to share ideas, content, thoughts and relationships with each other online.

If you have ever experienced the power of word of mouth marketing offline, you will know it can be hugely successful in driving new business but very difficult to track and manage. The rise of social media has made word of mouth marketing efficient, and systems are improving every single day. Hurrah!

Not only is social media driving customer perceptions and purchasing habits in a big way, but search engines are increasingly using social signals in ranking decisions. This means every business needs an integrated content marketing strategy and social media management is a huge part of that.

Enter Lemon Squeezy…

Managing your social media presence can be a full-time job that requires a long-term investment of constant effort. Most businesses do not have the time or the expertise to manage all their social media channels on their own. At Lemon Squeezy we have what it takes to plan, implement and manage your social media channels as part of a wider content marketing strategy.

Here’s the thing. There are a lot of ‘social media managers’ out there. Many have little training, barely any experience and a poor understanding of basic marketing principles. Whilst self-education is no bad thing, social media is not something to hand over to just anyone. You need professionals with relevant training and industry experience, who you can trust to represent you and uphold your values.

Would you go into a room full of prospects at a networking event and shout “BUY MY PRODUCT!” in their faces? Of course not. You would listen to what they care about as individuals and respond with valuable advice and interesting stories to demonstrate your knowledge and good nature, hopefully with no expectation of a return. Social networking is no different.

The idea that underpins successful social media management is sharing engaging content and moving others to share it. Creating great stories worth sharing is the first logical step, and everything shared by your business online should be true to your brand values, communicate your key messages and appeal to your target audience.

Lemon Squeezy aims to attract relevant followers who consciously opt-in to your business communities, and cultivate them into loyal customers. We want to create advocates for your business within meaningful online communities and produce results that ultimately drive sales and revenue.

Interested? View our pricing page.