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Professional Chameleon For Hire

At this morning’s networking breakfast, I got into a conversation with someone who had been burned by poor social media management. The person they hired to represent them online had failed to grasp the essence of the business and the personality of the business owner. The content completely missed the mark, and left the business owner feeling understandably disappointed and mistrustful.

It really is all about the content. You can be a pro on all social networking sites and have a good working knowledge of how they function, you can be a whizz at social advertising with great experience in split testing, bidding, and audience. However if you can’t get the content right, why bother? At the core of every social media campaign is messaging and it has to be consistent.

Particularly when working for small businesses and effectively being their public face on social media, it is imperative that you put in the time to get to know them and understand who they are/what they are trying to achieve/how they communicate/the messaging they want to get across/their visual brand/their unique tone of voice… the list goes on!

Working closely with clients is a MUST. That’s why when I take on a new social media client, I put the work in right at the start to lay the groundwork and make sure we are singing from the same hymn sheet. Social media management is something businesses can outsource, but it’s not something they can detach themselves from. It’s important to take a collaborative approach to ensure that they are being accurately represented and feel comfortable with the person representing them.

As a social media manager, I like to think of myself as a professional chameleon (and sometimes even a professional nag). I adapt the messaging, tone and of voice, and visuals to fit the brand of the business I am working with. It has to come across as though they have put it out there, and they have to approve content in advance whenever possible (sometimes it’s not possible, which is where the trust comes in – trust that has to be earned). I nag my clients regularly for information on what’s new and what’s happening. It’s a service that helps their social media channels to stay current and clients are thankful for the reminder and the guidance on what we need.

If you are interested in hiring a professional chameleon to boost your social media presence, please email me at Whatever your online goals, I’ll promise to nag you and make them happen.

Bethany Carter,  May 8, 2018

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