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PR & Social Media For The Great Dorset Steam Fair 2014

This year, Lemon Squeezy Marketing managed the PR & Social Media for the Great Dorset Steam Fair for the 6th year running. It was a roaring success, with a huge amount of local and national media coverage and hundreds of thousands of visitors engaged with the event on social media.

To mark the centenary, the 46th annual event featured a WW1 Special Display with replica trenches, a Horse Remount Depot, The Queen’s Own Royal West Kent Regiment Living History Group, The LMS-Patriot Project known as “The Unknown Warrior,” steam engines, tractors, field guns, a tank, heavy artillery, cars, motorcycles, lorries, trucks, agricultural demonstrations and much more. On the Friday afternoon of the event, hundreds attended a remembrance service in the Western Front area of the display.

From June to September, we took over social media management for GDSF on Facebook, Twitter, Instagram, Pinterest and Vine as well as the news section of the official website. We were also responsible for press relations during the same period and were particularly pleased with an article in The Times by Simon de Bruxelles that referred to GDSF as ‘The Glastonbury of Steam Engines.’ The event was also featured on BBC South Today, ITV West and ITV Meridian as well as many local radio stations and print publications.

On the Friday we were delighted (despite the 4.30am start) to welcome Laura Tobin and the crew from Good Morning Britain to broadcast the weather live from the site throughout the morning. Laura delivered one of her weather reports with The Shine performing next to a Showman’s Engine and she also interviewed GDSF Managing Director Martin Oliver. At one point we were lucky enough to get a rainbow!

Here are some snaps from that morning…

Good Morning Britain at Great Dorset Steam Fair Good Morning Britain at Great Dorset Steam Fair Good Morning Britain at Great Dorset Steam Fair Good Morning Britain at Great Dorset Steam Fair Good Morning Britain at Great Dorset Steam Fair

2013

Last year we worked with Countryfile at GDSF on an episode that was broadcast on 15th September 2013, with Matt Baker doing a wheelie in a steam engine and Ellie Harrison driving a monster truck! We were very impressed with the final result and the fact that Matt managed to keep his shirt clean…

Matt Baker, Bethany Ansell and Ellie Harrison

To learn more about PR & Social Media with Lemon Squeezy Marketing for your event, please visit our services page.

Bethany Carter,  September 19, 2014

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