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PR & COMMUNICATIONS

PR & Communications

You are what you publish…
Is PR dead? Of course not! Although the press release is now just one of an ever-increasing pool of publishing choices, it is and was only ever a tool. PR is so much more than that; it’s a continually evolving and all-encompassing communications discipline.
PR is about managing reputation. If there is one traditional marketing discipline that owns social media, it’s PR. The discipline is often misunderstood, misused, under-estimated and under-appreciated. What many people don’t realise is anything that involves managing the reputation of your business falls into the realm of PR.

“Public Relations is about reputation – the result of what you do, what you say and what others say about you. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” – Chartered Institute of Public Relations

The internet has made public relations truly public. We can use blogs, images, videos, digital press releases, ebooks and many other forms of content to communicate directly with our stakeholders. The web has changed press relations in that reporters use social media to find interesting stories and industry spokespeople, and businesses pitch news stories to journalists via Twitter. The doors are wide open and here at Lemon Squeezy we like what we see.
PR can help you manage relationships with influencers of all kinds who can help to carry your story, message, values and sentiments as a way of empowering advocates, driving awareness and influencing behaviour. This could be just what your business needs.

Interested? Contact us to find out  more.
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