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Why You Should Manage Social Media In-House

When it comes to managing your social media presence it’s a great idea to get support from specialist consultants, but whether you do so partly or entirely, managing your social media in-house is the best case scenario.

Wait, what? 

Yes – a professional social media consultant is suggesting that you do it yourself, but for good reason. Stay with me…

Every now and then I will get a call from someone considering my social media services who asks if I can manage it all for them. When I ask why they are seeking help, usually I hear at least one of the following reasons:

  • I don’t have time to manage it all by myself
  • Creating a social media strategy is beyond me
  • I don’t really understand how social media works
  • I’m afraid of getting it wrong and looking unprofessional
  • I’m not quick enough at checking for messages and mentions from customers
  • It isn’t consistent because I only update social media when I remember
  • I’m not technical or a designer
  • I just don’t like social media and I find it boring
  • There is no-one else in the business I can trust to do it

These are all understandable frustrations, but I see them as problems to be solved – not reasons to hand everything over and forget about it. There is a huge misconception that social media is a free and easy way to get business, so many people get confused when they start to look into it and discover that it’s not. Social media holds great potential for businesses, but it requires organisational change and education for that potential to be realised.

Why bother – can’t we just let someone else do it?

Sure! It’s a great idea to get support from a consultant and they can help you to manage social media on an ongoing basis, but it needs to be a collaborative relationship. Nobody knows your business better than you and nobody knows your customers better than the people who speak with them regularly.

Among other things, social media is a great way to show who you are and what your brand stands for, improve customer service, communicate with stakeholders and build relationships. Who could possibly do this better than the people who work there?

At Lemon Squeezy, we use a three step program to help businesses become proficient with social media. It is a collaborative process that includes training and education, strategy and messaging development and systems and processes to make social media part of your business culture. It does require change and hard work but the results speak for themselves. To find out more, please get in touch.

Bethany Carter,  May 5, 2015

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