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Five Ways To Reach A Local Audience On Facebook

If you want to improve reach within your local area, Facebook can be an incredibly useful tool.

Even though only a small percentage of the almost 1.5 billion users are local to you, you may be surprised by the saturation of Facebook users in your area.

At Lemon Squeezy Marketing, we use Facebook to engage with local audiences on behalf of a variety of business and it works very well. It is more difficult without an advertising budget, but not impossible.

Here are some simple yet effective tactics we suggest to help improve your reach within the local community…

1. Ask your customers to check in

Each local customer potentially has their own network of local friends on Facebook. The average user has 338 friends and some have a lot more. Tapping into those networks to spread awareness of your business is a basic principle of word-of-mouth marketing. Invite your clients to check in when they are at your business. Each time a customer checks into your business, it will be published on their news feed so their friends can see that they are there. Simply putting up visual prompts in strategic places around your premises can work, or you may want to incentivise customers to check in by offering something free with each check in. If you don’t have physical premises, encourage your customers to mention you, recommend you, post on your page or share your updates. Remember what others say about you is far more powerful than what you say about yourself.

2. Promote your posts

Advertising is one of the most effective ways to reach your target audience on Facebook and trust me, it really does work. There are several ways to do this. Customer files can match your customers with users on Facebook and create target audiences from the matches. You can use your own file to upload one or more kinds of customer information, or import email addresses directly from MailChimp. Alternatively you can simply target users within a certain radius of your target location that match certain demographics. Promoting your posts on a regular basis is an effective way to market specific messages, or you can invite users to like your page or visit your website.

3. Share as yourself

When you are getting started, sharing as yourself is a great way to to tap into your own network of friends and enlist their support to help you grow your page. This is assuming that you live in the area you want to reach and have friends in that area. Post an update to your business page first and then share it to your profile with a personal message. Just be careful not to bombard your friends by doing it too often. You can also invite your friends to like your page regularly as your personal network grows.

4. Host Facebook events

When you are hosting an event, add it to Facebook and invite people in your local community. It could be a networking breakfast, a product launch, a one-day sale or anything that has a time frame. Your invitees will see discussions posted in the event in their notifications (unless they declined) until the date of the event has passed. You can also use advertising to promote your event to a local audience using the methods above.

5. Invite people to like your page

We know that you can invite friends to like your page, but what many people don’t realise is that you can invite anyone who has liked one of your page updates to like your page too. It’s a laborious task, but very easy to do. Go to your latest page update and click on ‘likes.’ There you will see an option to ‘invite’ those people to like your page if they haven’t already. It’s a brilliant tactic if you have recently promoted a post and want to recruit the users you engaged with your advert to follow your page too.

If you combine all of these tactics then you should start to see significant improvements to your local reach. If not, feel free to get in touch and we can try to figure it out together.
Bethany Carter,  September 5, 2016

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