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Creating Social Media Visuals That Actually Work

When it comes to getting attention in social news feeds, visuals work. With reams and reams of content competing for views and engagement, marketers need to get creative. Did you know? According to research, 44% of users are more likely to connect with content that includes images because it elicits an emotional response. Success with social media means taking advantage of this, but at the same time guiding your followers to take a desired action.

When it comes to choosing images, it’s important to consider the different social media platforms and what works on each one. For many reasons, a visual that would get a lot of interaction on Instagram may not work as well on Twitter or Facebook. The best way to start is by creating visuals for your most active platform, putting and effective system in place before moving on to create visuals for another platform.

Donna Moritz of Socially Sorted has created a Visual Content Blueprint, which contains five elements to consider when creating images and other visuals that actually work.


The first step is to decide on what the image will be after you have researched what works on that specific social media platform.

Secondly, decide on what the call to action will be. Examples include subscribe, buy, recommend, comment with feedback, share, etc.

Third, consider where you are going to send people who click through. Will they see a particular blog post, a free download, or services and products?

Fourth, think about what it is you want people to do. This is closely related to the call to action, but it’s a wider target. Think beyond a specific action to the next steps. Is it about changing somebody’s view of your company or increasing their loyalty to your brand?

Lastly, be sure to add value to your users’ experience. This is a golden rule that should always be obeyed!

Each visual that you create and post should be able to stand on its own so that if it is shared out of its original context, other people will be aware of what it means and the call to action.

There should be something in the image that provides context, whether that’s within the image itself or by using a text overlay. You can then add more information in the description when you upload it, as well as a link if appropriate.

Remember that you can add a link on most platforms except Instagram so when it comes to this one, get creative and point readers to the link in your bio. You’ll also need to make sure that the content you are promoting is easily accessible from that link if you do this.

First and foremost though, ensure your processes are firmly in place for collection, creation and sharing and you’ll be on the right track to producing awesome attention-grabbing images.

Need some more advice on creating images for your social media channels? You can email me your questions at
Bethany Carter,  May 24, 2016

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