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CONTENT MARKETING

 

Content Marketing

You’ve probably heard the phrase Content Marketing a lot over the last few years, but it’s not new.
Far from it!

“Content Marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”
– Joe Pulizzi, Content Marketing Insititute

Many businesses are regularly publishing information online, but I’m sure you’ll agree a lot of it is neither exciting nor useful. If you received it through the door you would probably think “so what?” and throw it in the bin. Get content marketing right, and your customers will actually look forward to receiving your marketing messages. Yes, really.

Content marketing is all about attracting and retaining customers by regularly creating and curating valuable and engaging content to change perception, understanding and behaviours. Accessing niche audiences online with targeted original content can contribute to your reputation by demonstrating thought leadership in your industry. It also costs just a fraction of the price of traditional big budget advertising! Bonus.
In an age where buying decisions are driven by online searches, you need more than just awareness to win sales. You need preference. This is the age of the self educating buyer, and helpful content can be the online equivalent of a product sample. You need to deliver valuable content to your prospects at the exact moment they need it.

Share content today that creates sales tomorrow.
At Lemon Squeezy we believe content marketing is not just about producing leads, it’s about growing relationships. Not everyone visiting your website is ready to buy, but each visitor is giving you the opportunity to earn their trust. Content should be approachable and aim to build lasting bonds with your prospects and customers at each stage of the buying cycle.

What’s the difference between content marketing and social media?
Whilst there is overlap between content marketing and social media, they are fundamentally different disciplines. Content marketing is focussed around your website as the hub of all activity whereas social media activity takes place within individual networks such as Facebook, Google+ or LinkedIn. Content marketing is generally used for lead generation and calls for action whereas social media is used for brand awareness, customer retention and building communities. The two should work together hand in hand as part of an overall online marketing strategy.

Interested? View our pricing page.

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