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What Businesses Need to Know About Facebook Live Video

Facebook Live, as the name implies, is a tool that allows you to stream live video from a mobile device. Notifications can be sent to your audience via the news feed when you go live, so your followers only need to click the link to join and voila, they’re watching you live!

The ability to use live video to reach your audience and interact in real time means you can bring more authenticity and personality to your page; your viewers are easily able to comment and ask questions in real time that you can see and respond to there and then.

There is something very exciting about live video. Even if you have a plan, anything can happen and your reactions to comments allow your viewers to get to know you better. People love this because they feel that they are engaging with you much more than if they are watching staged, edited video.

One of the great things about Facebook Live is that you don’t need to download anything extra in order to stream because it’s already part of the app on your mobile device.

How Does Facebook Live Work?

Facebook Live broadcasts in a square no matter which position you use your mobile device in, so keep this in mind if the layout, size or background is an important aspect of the video. Don’t forget to add a title because this is what people are going to see when they receive the notification that you’re live. Make sure it’s an accurate description of what you are doing – no click bait! You want a title that will pique interest and make people want to click and watch.

It’s wise to carefully choose the time of day for your broadcast so that you have as many people joining as possible. The best times will vary but you are probably more likely to get viewers at tea time than in the middle of the night. However don’t worry if you don’t have much control over the time – followers will still be able to watch the video after it is posted on your page.

After you’ve started the live broadcast, you will see people joining and Facebook will show you how many are watching. Any comments will appear on the screen and you can respond to these verbally in real time. Many broadcasters will encourage interaction initially by asking viewers a simple question like where they are watching from.

If the user is not a subscriber and they join your live broadcast, they will be encouraged to subscribe with a simple click of a button. It’s a good idea to reinforce this by asking them to tap it. This way, they’ll get notified the next time you’re live.

After the Live Broadcast

When you are finished, consider adding a narrative under the title and include some links related to the video content, as well as a call to action. It’s also courteous to type replies to some of the comments, especially if you weren’t able to get to them during the broadcast.

You’ll need to choose one of the ten provided stills from the broadcast as the thumbnail for the video. This is what your followers will see alongside the title, so choose one that summarises the video and looks good. Consider the tags that you would like to add and place these in the video tags sections to help potential viewers find your video.

So go ahead and give it a try! I would love to hear all about your Facebook Live experiences, so please do let me know how you get on…

Bethany Carter,  July 20, 2016

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