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10 Basic Tips For Managing Your Facebook Page

Having a successful Facebook page can increase your brand’s visibility, build your customer base and improve communications with your stakeholders. But how do you get started on the right track? In this article, we’ll cover the basics with 10 simple tips…

  1. Start With A Profile Picture And Cover Photo

Upload a square profile picture image – one that is easy for followers to recognise in the corner of a tiny mobile screen at a mere glance. Your company logo is usually a safe bet and a headshot works well if you’re a professional figure such as a coach, consultant or artist. For your cover photo, choose a high quality, appealing image that represents your business, page and image. It might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment to see what your audience responds to best. Avoid adding to lots of text!

  1. Complete The About Section

Be sure to complete this section with concise and informative copy about your business and what you Facebook page offers its followers. Complete as much of the information in this section as you can, so that potential customers can easily find your website address, phone number, opening hours, etc.

  1. Choose A Call-To-Action

Your call-to-action button appears at the top of your page below your cover photo and just left of the ‘Like’ button. Facebook provides 7 different pre-made buttons to choose from. You can link this button to your website, an app or even a phone number so that your fans can click to call from mobile. It’s up to you! Facebook will also keep track of how many times the button is pressed, which you can view to the right.

  1. Add Milestones

Adding milestones such as anniversaries, product launches, new departments and awards can provide your followers with valuable updates about your business. It’s also an opportunity to shout about your successes and keep track of them for years to come.

  1. Create Visual Content

Visuals such as gifs, videos tend to get higher engagement rates on Facebook. Get creative with photographs, customised images, illustrations, stop-motion animations and live video. Check our Canva for some ideas to help you get started.

  1. 70-20-10

You shouldn’t be using every page update as a chance to promote your business. Here’s a recommended guide:

70% – adding value with inspiration, insights, tips and entertainment

20% – sharing and curating content from other businesses and people

10% – pushing promotional content and sales messages

  1. Pin Featured Posts

Use the ‘pin’ feature to keep a post at the top of your page, even after you share new updates. This is a great way to ensure that new visitors to your page see that piece of content. You could use it for a specific call-to-action or simply to stick a really popular post to the top of the page for everyone to see.

  1. Save and Schedule

Facebook allows you to schedule posts directly onto your page and also to write drafts. If there are national days coming up that you wish to post about, or you want to make sure something is published during a specific tv programme, you can schedule your update for that date and time. You are also able to save drafts. This works particularly well if you are working as part of a team and want to create an approval process. It’s also a good way to store half-baked ideas to come back to later.

  1. Check Your Metrics

Pay attention to the number of users you have reached with each post and keep trying to improve your reach. It’s a good idea to check the Insights section of your page regularly to see how your fan base is growing, view the demographics of your fans, track the performance of individual posts and more.

  1. Monitor Comments

Keep an eye on any comments that appear on your page. They will often require moderation or a response from you. The same goes for messages. You can set up an auto-response for Facebook messages so if you’re not going to reply straight away then this is something you should set up. However you still need to remain present and engaged. If you’re on the go a lot, the best option is to download the Facebook Pages Manager app on your phone to track notifications.

Bethany Carter,  May 18, 2016

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